Brand Strategy | Growth Marketing
The Brief
Mins is a modern Ayurvedic wellness brand introducing chewable, curcumin-based healthy mint tablets that target sore throats and bad breath. The goal was to build a comprehensive launch ecosystem that pivots around the healing power of Haldi (turmeric), translating ancient Ayurvedic wisdom into a contemporary, daily lifestyle choice across both digital and physical retail touchpoints.
The Execution
Heritage-Driven Storytelling: Developed a narrative focused on the purity and efficacy of curcumin, transforming the traditional, domestic perception of Haldi into a sleek, on-the-go functional remedy for urban consumers.
Omnichannel Marketing & Print: Structured an aggressive offline and online media plan, conceptualizing high-impact newspaper advertisements alongside targeted digital campaigns to drive broad market awareness. Amazon Listing designed based on consumer behaviour on amazon.
Point-of-Sale (POSM) Toolkit: Engineered high-conversion retail assets, including specialized counter displays, table-tops, and striking pharmacy banners to ensure high visibility at the crucial checkout moment.
Social Media Narrative: Crafted a vibrant, education-led social media presence that establishes chewable wellness as an essential daily habit, breaking down product benefits with clean typography and energetic product staging.
The Result
A cohesive brand rollout that successfully positions Mins at the intersection of traditional Indian wellness and modern convenience. The unified strategy bridged heavy print and retail visibility with a fresh digital aesthetic, carving a distinct niche in the competitive oral care and wellness segment.
Tags: Campaign Strategy • Copywriting & Storytelling • Retail Marketing (POSM) • Omnichannel Launch