Health & Wellness • CBD • Creative Strategy • Video Production • Performance Marketing • Social Media
The Brief
To direct and produce a series of high-converting social performance ads introducing BOHECO's new wellness verticals: BLISS (anxiety & focus) and SLEEP (insomnia relief). The objective was to completely skip traditional, clinical pharma-style messaging, targeting a young, conscious audience that already understands the power of hemp and plant-based science.
The Execution
Quirky, Subversive Concepts: Developed experimental, fast-paced ad hooks breaking down the science of the endocannabinoid system (ECS) using high-energy visual metaphors rather than dry explanations.
Designed for Performance: Tailored the pacing specifically for social feeds, hooking the viewer in the first 3 seconds with bold typography and highly stylized prop integration.
The Result
A wildly successful performance campaign that proved wellness advertising can be fun, youthful, and highly aesthetic. The ads drove strong direct-to-consumer (D2C) click-through rates by validating the needs of an urban, stressed-out audience while positioning BOHECO as the cool, definitive leader in modern plant medicine.
Tags: Video Production • Performance Ads • Creative Direction • Social Strategy • Wellness Branding